You are viewing a plain text version of this content. The canonical link for it is here.
Posted to dev@openoffice.apache.org by Donald Harbison <dp...@gmail.com> on 2011/11/10 04:35:26 UTC
[DISCUSS]+[VOTE] Trademark and Branding
We've had a lengthy discussion on ooo-marketing regarding trademark and
branding considerations and options. It's time we moved forward and made a
decision in order to expedite the ongoing migration of the web site and to
remove one more obstacle from the dev team.
We want to preserve and protect the historic OpenOffice.org trademark. The
choice of an Apache name and new trademark will not impact the historic
mark as granted to the Apache Software Foundation for stewardship.
Since this is a major decision we felt it important to bring it back to
ooo-dev for final discussion then vote. We have the choices presented on
the wiki[1] for your reference.
[1]https://cwiki.apache.org/**confluence/display/OOOUSERS/**
Branding+Planning<https://cwiki.apache.org/confluence/display/OOOUSERS/Branding+Planning>
Re: [DISCUSS]+[VOTE] Trademark and Branding
Posted by Rob Weir <ro...@apache.org>.
There seems to be some requiring questions in this ballot. We had a
length discussion on these topics on the ooo-marketing list, but not
everyone followed that discussions.
Some things to keep in mind:
1) This is a vote for what name the project prefers. Whatever choice
we decide on will still be subject to Apache branding and legal
review. So it makes sense to vote on what name you really want. If
our first choice is not available, then we can discuss and vote on a
2nd choice. But let's not let "folk wisdom" about trademark law
interfere with this vote. We'll let the the experts weigh in on the
legal suitability of our preferred name later.
2) Whatever name we choose, ASF will continue to own the
OpenOffice.org trademark. We're not voting on whether we eliminate
that.
3) The name of our mailing list is not really relevant. When we
graduate we will change the list names. For example,
ooo-dev@incubator.apache.org could be renamed, including to names
like:
dev@openoffice.apache.org
dev@openofficeorg.apache.org
dev@office.apache.org
dev@ooo.apache.org
A similar base name would be used for the project's website. The
choice of what base name we'll use is another decision. We're not
voting on that now, though obviously we'll want our list address to
tie into the overall branding.
Regards,
-Rob
Re: [DISCUSS]+[VOTE] Trademark and Branding
Posted by Rob Weir <ro...@apache.org>.
I just noticed that Dennis started an independent discussion thread on
the branding vote on the forums:
http://user.services.openoffice.org/en/forum/viewtopic.php?f=49&t=45224
Although it had the best intentions, the thread quickly degenerated
into discussions on how to vote without subscribing to to ooo-dev,
complaining about Apache and the Apache Way, and personal attacks,
But most of all, the thread was entirely ineffective. Although it may
have triggered a few additional votes, by having this fragmented
discussion in an obscure forum thread which is never seen by the vast
majority of the PPMC, it had almost zero influence on anyone else's
opinions. There is a reason why we have a [DISCUSSION] thread on
ooo-dev in parallel to a [VOTE] thread. This is so you can make an
argument for your position and potentially persuade others.
So I'd urge, in the future, if there is a community-wide discussion or
vote, to come to where the core discussion and vote is occurring and
make your views know here. You can always unscubscribe to the list
after the vote if you have no further interest.
Regards,
-Rob
On Wed, Nov 9, 2011 at 10:35 PM, Donald Harbison <dp...@gmail.com> wrote:
> We've had a lengthy discussion on ooo-marketing regarding trademark and
> branding considerations and options. It's time we moved forward and made a
> decision in order to expedite the ongoing migration of the web site and to
> remove one more obstacle from the dev team.
>
> We want to preserve and protect the historic OpenOffice.org trademark. The
> choice of an Apache name and new trademark will not impact the historic
> mark as granted to the Apache Software Foundation for stewardship.
>
> Since this is a major decision we felt it important to bring it back to
> ooo-dev for final discussion then vote. We have the choices presented on
> the wiki[1] for your reference.
>
> [1]https://cwiki.apache.org/**confluence/display/OOOUSERS/**
> Branding+Planning<https://cwiki.apache.org/confluence/display/OOOUSERS/Branding+Planning>
>
Re: [DISCUSS]+[VOTE] Trademark and Branding
Posted by "Marcus (OOo)" <ma...@wtnet.de>.
The vote should reflect the data from the Wiki, right? So, why is the
last option missing:
e) Apache Office Suite
Furthermore, when I don't like any of them? How to vote then? IMHO
another option should be added:
f) nothing of the above
My 2 ct.
Marcus
Am 11/10/2011 04:35 AM, schrieb Donald Harbison:
> We've had a lengthy discussion on ooo-marketing regarding trademark and
> branding considerations and options. It's time we moved forward and made a
> decision in order to expedite the ongoing migration of the web site and to
> remove one more obstacle from the dev team.
>
> We want to preserve and protect the historic OpenOffice.org trademark. The
> choice of an Apache name and new trademark will not impact the historic
> mark as granted to the Apache Software Foundation for stewardship.
>
> Since this is a major decision we felt it important to bring it back to
> ooo-dev for final discussion then vote. We have the choices presented on
> the wiki[1] for your reference.
>
> [1]https://cwiki.apache.org/**confluence/display/OOOUSERS/**
> Branding+Planning<https://cwiki.apache.org/confluence/display/OOOUSERS/Branding+Planning>
Re: [DISCUSS]+[VOTE] Trademark and Branding
Posted by Dave Fisher <da...@comcast.net>.
The wiki is editable you can make your own adjustments and people can judge for themselves
Sent from my iPhone
On Nov 9, 2011, at 7:48 PM, Alexandro Colorado <jz...@openoffice.org> wrote:
> On Wed, Nov 9, 2011 at 9:35 PM, Donald Harbison <dp...@gmail.com>wrote:
>
>> We've had a lengthy discussion on ooo-marketing regarding trademark and
>> branding considerations and options. It's time we moved forward and made a
>> decision in order to expedite the ongoing migration of the web site and to
>> remove one more obstacle from the dev team.
>>
>> We want to preserve and protect the historic OpenOffice.org trademark. The
>> choice of an Apache name and new trademark will not impact the historic
>> mark as granted to the Apache Software Foundation for stewardship.
>>
>> Since this is a major decision we felt it important to bring it back to
>> ooo-dev for final discussion then vote. We have the choices presented on
>> the wiki[1] for your reference.
>>
>
> I read the wiki and dont agree with the statement of .org was popular
> before and not now. .Net and .Mac are other examples of the .XYZ use.
>
> DotGnu and other projects also claim these trend which are by no means old
> projects.
>
> Not sure what is the base of saying this but I feel is very inaccurate.
>
>
>
>>
>> [1]https://cwiki.apache.org/**confluence/display/OOOUSERS/**
>> Branding+Planning<
>> https://cwiki.apache.org/confluence/display/OOOUSERS/Branding+Planning>
>>
>
>
>
> --
> *Alexandro Colorado*
> *OpenOffice.org* Español
> http://es.openoffice.org
> fingerprint: E62B CF77 1BEA 0749 C0B8 50B9 3DE6 A84A 68D0 72E6
Re: [DISCUSS]+[VOTE] Trademark and Branding
Posted by Alexandro Colorado <jz...@openoffice.org>.
On Wed, Nov 9, 2011 at 9:35 PM, Donald Harbison <dp...@gmail.com>wrote:
> We've had a lengthy discussion on ooo-marketing regarding trademark and
> branding considerations and options. It's time we moved forward and made a
> decision in order to expedite the ongoing migration of the web site and to
> remove one more obstacle from the dev team.
>
> We want to preserve and protect the historic OpenOffice.org trademark. The
> choice of an Apache name and new trademark will not impact the historic
> mark as granted to the Apache Software Foundation for stewardship.
>
> Since this is a major decision we felt it important to bring it back to
> ooo-dev for final discussion then vote. We have the choices presented on
> the wiki[1] for your reference.
>
I read the wiki and dont agree with the statement of .org was popular
before and not now. .Net and .Mac are other examples of the .XYZ use.
DotGnu and other projects also claim these trend which are by no means old
projects.
Not sure what is the base of saying this but I feel is very inaccurate.
>
> [1]https://cwiki.apache.org/**confluence/display/OOOUSERS/**
> Branding+Planning<
> https://cwiki.apache.org/confluence/display/OOOUSERS/Branding+Planning>
>
--
*Alexandro Colorado*
*OpenOffice.org* Español
http://es.openoffice.org
fingerprint: E62B CF77 1BEA 0749 C0B8 50B9 3DE6 A84A 68D0 72E6
Re: [DISCUSS]+[VOTE] Trademark and Branding
Posted by Donald Harbison <dp...@gmail.com>.
On Thu, Nov 10, 2011 at 8:28 AM, Shane Curcuru <as...@shanecurcuru.org> wrote:
> On 2011-11-10 2:18 AM, Jürgen Schmidt wrote:
> ...snip...
>
>
> i think it is important to know the possibilities later for a project
>> name.
>>
>> If we vote for a) and later on the project name would be the same and
>> the project Url would be openofficeorg.apache.org. Then i would say a
>> bad choice.
>>
>
> Note: the URL to the official community homepage of the project on the a.o
> site is not relevant at the moment, since there's no strict requirement for
> the full brand name of the project to be identical to the actual URL.
>
> It would be fine to call it "Apache OpenOffice", and then have the
> community homepage of the project be ooo.apache.org, for example. The
> URL only needs to be decided later, before the project graduates from
> incubation.
>
> ...snip...
>
> So my question is where should the new product name be used all about?
>> Only on the intro screen, in the help system, in all written docu where
>> we use the product name. Or also as name for the install directory, menu
>> entries etc.
>>
>
> The new project name should be the primary branding of the product as an
> end user would see it on our websites. I.e. it would be at the top of the
> web page, displayed in the logo (perhaps, depending on the graphical
> design), would say "Download FooBrandSoftware" in the links to the download
> page, and would be part of the actual filename of the primary download file
> that users would install from.
>
> From a branding perspective, the full product branding does not need to be
> in the menubar, any directory or class or module names, nor similar areas -
> unless the project wishes to use them there. I really don't think we need
> to worry about the details of the code and the bulk of the UI yet; that is
> a larger discussion that can happen once we actually pick a name.
>
>
>
>> I never liked the .org but have conditioned my brain to use it over the
>> past 14 years. Many people don't say OpenOffice.org but OpenOffice,
>> means it is more often used when you reference the product somewhere in
>> written form.
>>
>
> Personally, since the common usage is OpenOffice, I strongly prefer that
> form, as in Apache OpenOffice.
+1
>
> - Shane
>
>
>
>> Juergen
>>
>>
>>>
>>>> Just wondering if there will be a second vote for
>>>> the project name.
>>>>
>>>> regards,
>>>>
>>>> Pedro.
>>>>
>>>> --- On Wed, 11/9/11, Donald Harbison<dp...@gmail.com> wrote:
>>>>
>>>> We've had a lengthy discussion on
>>>>> ooo-marketing regarding trademark and
>>>>> branding considerations and options. It's time we moved
>>>>> forward and made a
>>>>> decision in order to expedite the ongoing migration of the
>>>>> web site and to
>>>>> remove one more obstacle from the dev team.
>>>>>
>>>>> We want to preserve and protect the historic OpenOffice.org
>>>>> trademark. The
>>>>> choice of an Apache name and new trademark will not impact
>>>>> the historic
>>>>> mark as granted to the Apache Software Foundation for
>>>>> stewardship.
>>>>>
>>>>> Since this is a major decision we felt it important to
>>>>> bring it back to
>>>>> ooo-dev for final discussion then vote. We have the choices
>>>>> presented on
>>>>> the wiki[1] for your reference.
>>>>>
>>>>> [1]https://cwiki.apache.org/****confluence/display/OOOUSERS/**<https://cwiki.apache.org/**confluence/display/OOOUSERS/**>
>>>>> Branding+Planning<
>>>>>
>>>> https://cwiki.apache.org/**confluence/display/OOOUSERS/**
>>>> Branding+Planning<https://cwiki.apache.org/confluence/display/OOOUSERS/Branding+Planning>
>>>> >
>>>>
>>>>>
>>>>>
>>>>
>>>
>>
Re: [DISCUSS]+[VOTE] Trademark and Branding
Posted by Jürgen Schmidt <jo...@googlemail.com>.
On 11/10/11 5:28 PM, Shane Curcuru wrote:
> On 2011-11-10 2:18 AM, Jürgen Schmidt wrote:
> ...snip...
>
>> i think it is important to know the possibilities later for a project
>> name.
>>
>> If we vote for a) and later on the project name would be the same and
>> the project Url would be openofficeorg.apache.org. Then i would say a
>> bad choice.
>
> Note: the URL to the official community homepage of the project on the
> a.o site is not relevant at the moment, since there's no strict
> requirement for the full brand name of the project to be identical to
> the actual URL.
>
> It would be fine to call it "Apache OpenOffice", and then have the
> community homepage of the project be ooo.apache.org, for example. The
> URL only needs to be decided later, before the project graduates from
> incubation.
fine, thanks for the clarification. I simply wanted to be sure!
>
> ...snip...
>> So my question is where should the new product name be used all about?
>> Only on the intro screen, in the help system, in all written docu where
>> we use the product name. Or also as name for the install directory, menu
>> entries etc.
>
> The new project name should be the primary branding of the product as an
> end user would see it on our websites. I.e. it would be at the top of
> the web page, displayed in the logo (perhaps, depending on the graphical
> design), would say "Download FooBrandSoftware" in the links to the
> download page, and would be part of the actual filename of the primary
> download file that users would install from.
>
> From a branding perspective, the full product branding does not need to
> be in the menubar, any directory or class or module names, nor similar
> areas - unless the project wishes to use them there. I really don't
> think we need to worry about the details of the code and the bulk of the
> UI yet; that is a larger discussion that can happen once we actually
> pick a name.
i always prefer to take a look on this things in front of any decision
making process if possible. Often things become more clear then and
mistakes can be often avoided.
>
>>
>> I never liked the .org but have conditioned my brain to use it over the
>> past 14 years. Many people don't say OpenOffice.org but OpenOffice,
>> means it is more often used when you reference the product somewhere in
>> written form.
>
> Personally, since the common usage is OpenOffice, I strongly prefer that
> form, as in Apache OpenOffice.
i tend to agree here
Juergen
Re: [DISCUSS]+[VOTE] Trademark and Branding
Posted by Shane Curcuru <as...@shanecurcuru.org>.
On 2011-11-10 2:18 AM, Jürgen Schmidt wrote:
...snip...
> i think it is important to know the possibilities later for a project name.
>
> If we vote for a) and later on the project name would be the same and
> the project Url would be openofficeorg.apache.org. Then i would say a
> bad choice.
Note: the URL to the official community homepage of the project on the
a.o site is not relevant at the moment, since there's no strict
requirement for the full brand name of the project to be identical to
the actual URL.
It would be fine to call it "Apache OpenOffice", and then have the
community homepage of the project be ooo.apache.org, for example. The
URL only needs to be decided later, before the project graduates from
incubation.
...snip...
> So my question is where should the new product name be used all about?
> Only on the intro screen, in the help system, in all written docu where
> we use the product name. Or also as name for the install directory, menu
> entries etc.
The new project name should be the primary branding of the product as an
end user would see it on our websites. I.e. it would be at the top of
the web page, displayed in the logo (perhaps, depending on the graphical
design), would say "Download FooBrandSoftware" in the links to the
download page, and would be part of the actual filename of the primary
download file that users would install from.
From a branding perspective, the full product branding does not need to
be in the menubar, any directory or class or module names, nor similar
areas - unless the project wishes to use them there. I really don't
think we need to worry about the details of the code and the bulk of the
UI yet; that is a larger discussion that can happen once we actually
pick a name.
>
> I never liked the .org but have conditioned my brain to use it over the
> past 14 years. Many people don't say OpenOffice.org but OpenOffice,
> means it is more often used when you reference the product somewhere in
> written form.
Personally, since the common usage is OpenOffice, I strongly prefer that
form, as in Apache OpenOffice.
- Shane
>
> Juergen
>
>>
>>>
>>> Just wondering if there will be a second vote for
>>> the project name.
>>>
>>> regards,
>>>
>>> Pedro.
>>>
>>> --- On Wed, 11/9/11, Donald Harbison<dp...@gmail.com> wrote:
>>>
>>>> We've had a lengthy discussion on
>>>> ooo-marketing regarding trademark and
>>>> branding considerations and options. It's time we moved
>>>> forward and made a
>>>> decision in order to expedite the ongoing migration of the
>>>> web site and to
>>>> remove one more obstacle from the dev team.
>>>>
>>>> We want to preserve and protect the historic OpenOffice.org
>>>> trademark. The
>>>> choice of an Apache name and new trademark will not impact
>>>> the historic
>>>> mark as granted to the Apache Software Foundation for
>>>> stewardship.
>>>>
>>>> Since this is a major decision we felt it important to
>>>> bring it back to
>>>> ooo-dev for final discussion then vote. We have the choices
>>>> presented on
>>>> the wiki[1] for your reference.
>>>>
>>>> [1]https://cwiki.apache.org/**confluence/display/OOOUSERS/**
>>>> Branding+Planning<
>>> https://cwiki.apache.org/confluence/display/OOOUSERS/Branding+Planning>
>>>>
>>>
>>
>
Re: [DISCUSS]+[VOTE] Trademark and Branding
Posted by Jürgen Schmidt <jo...@googlemail.com>.
On 11/10/11 6:12 AM, Donald Harbison wrote:
> On Wed, Nov 9, 2011 at 8:14 PM, Pedro Giffuni<pf...@apache.org> wrote:
>
>> Hello;
>>
>> An important question. The vote is for choosing the
>> product name, can the project name be different?
>>
>
> The vote is for the product name, if you wish to begin a [DISCUSSON] about
> the project name, is your choice. Be aware that we began the podling as
> described here: http://incubator.apache.org/projects/openofficeorg.html
>
> To make this clear: I would think it practical to
>> keep option (a) for the product, but option (b)
>> for the project.
>>
>
> Please cast your vote for the product only. That is the ballot.
i think it is important to know the possibilities later for a project name.
If we vote for a) and later on the project name would be the same and
the project Url would be openofficeorg.apache.org. Then i would say a
bad choice.
And thinking more about the visibility of the product name in various
places on a desktop. I would really like to keep OpenOffice.org as it
was in the past because of the well known brand awareness.
So my question is where should the new product name be used all about?
Only on the intro screen, in the help system, in all written docu where
we use the product name. Or also as name for the install directory, menu
entries etc.
I never liked the .org but have conditioned my brain to use it over the
past 14 years. Many people don't say OpenOffice.org but OpenOffice,
means it is more often used when you reference the product somewhere in
written form.
Juergen
>
>>
>> Just wondering if there will be a second vote for
>> the project name.
>>
>> regards,
>>
>> Pedro.
>>
>> --- On Wed, 11/9/11, Donald Harbison<dp...@gmail.com> wrote:
>>
>>> We've had a lengthy discussion on
>>> ooo-marketing regarding trademark and
>>> branding considerations and options. It's time we moved
>>> forward and made a
>>> decision in order to expedite the ongoing migration of the
>>> web site and to
>>> remove one more obstacle from the dev team.
>>>
>>> We want to preserve and protect the historic OpenOffice.org
>>> trademark. The
>>> choice of an Apache name and new trademark will not impact
>>> the historic
>>> mark as granted to the Apache Software Foundation for
>>> stewardship.
>>>
>>> Since this is a major decision we felt it important to
>>> bring it back to
>>> ooo-dev for final discussion then vote. We have the choices
>>> presented on
>>> the wiki[1] for your reference.
>>>
>>> [1]https://cwiki.apache.org/**confluence/display/OOOUSERS/**
>>> Branding+Planning<
>> https://cwiki.apache.org/confluence/display/OOOUSERS/Branding+Planning>
>>>
>>
>
Re: [DISCUSS]+[VOTE] Trademark and Branding
Posted by Donald Harbison <dp...@gmail.com>.
On Wed, Nov 9, 2011 at 8:14 PM, Pedro Giffuni <pf...@apache.org> wrote:
> Hello;
>
> An important question. The vote is for choosing the
> product name, can the project name be different?
>
The vote is for the product name, if you wish to begin a [DISCUSSON] about
the project name, is your choice. Be aware that we began the podling as
described here: http://incubator.apache.org/projects/openofficeorg.html
To make this clear: I would think it practical to
> keep option (a) for the product, but option (b)
> for the project.
>
Please cast your vote for the product only. That is the ballot.
>
> Just wondering if there will be a second vote for
> the project name.
>
> regards,
>
> Pedro.
>
> --- On Wed, 11/9/11, Donald Harbison <dp...@gmail.com> wrote:
>
> > We've had a lengthy discussion on
> > ooo-marketing regarding trademark and
> > branding considerations and options. It's time we moved
> > forward and made a
> > decision in order to expedite the ongoing migration of the
> > web site and to
> > remove one more obstacle from the dev team.
> >
> > We want to preserve and protect the historic OpenOffice.org
> > trademark. The
> > choice of an Apache name and new trademark will not impact
> > the historic
> > mark as granted to the Apache Software Foundation for
> > stewardship.
> >
> > Since this is a major decision we felt it important to
> > bring it back to
> > ooo-dev for final discussion then vote. We have the choices
> > presented on
> > the wiki[1] for your reference.
> >
> > [1]https://cwiki.apache.org/**confluence/display/OOOUSERS/**
> > Branding+Planning<
> https://cwiki.apache.org/confluence/display/OOOUSERS/Branding+Planning>
> >
>
Re: [DISCUSS]+[VOTE] Trademark and Branding
Posted by Dave Barton <bm...@apache.org>.
-------- Original Message --------
From: Danese Cooper <da...@gmail.com>
To: ooo-dev@incubator.apache.org
Date: Wed, 9 Nov 2011 20:30:29 -0800
> I must admit to wondering who "we" are in your statements, Donald.
>
> D
See: http://mail-archives.apache.org/mod_mbox/incubator-ooo-marketing/
Dave
> On Wed, Nov 9, 2011 at 8:14 PM, Pedro Giffuni <pf...@apache.org> wrote:
>
>> Hello;
>>
>> An important question. The vote is for choosing the
>> product name, can the project name be different?
>>
>> To make this clear: I would think it practical to
>> keep option (a) for the product, but option (b)
>> for the project.
>>
>> Just wondering if there will be a second vote for
>> the project name.
>>
>> regards,
>>
>> Pedro.
>>
>> --- On Wed, 11/9/11, Donald Harbison <dp...@gmail.com> wrote:
>>
>>> We've had a lengthy discussion on
>>> ooo-marketing regarding trademark and
>>> branding considerations and options. It's time we moved
>>> forward and made a
>>> decision in order to expedite the ongoing migration of the
>>> web site and to
>>> remove one more obstacle from the dev team.
>>>
>>> We want to preserve and protect the historic OpenOffice.org
>>> trademark. The
>>> choice of an Apache name and new trademark will not impact
>>> the historic
>>> mark as granted to the Apache Software Foundation for
>>> stewardship.
>>>
>>> Since this is a major decision we felt it important to
>>> bring it back to
>>> ooo-dev for final discussion then vote. We have the choices
>>> presented on
>>> the wiki[1] for your reference.
>>>
>>> [1]https://cwiki.apache.org/**confluence/display/OOOUSERS/**
>>> Branding+Planning<
>> https://cwiki.apache.org/confluence/display/OOOUSERS/Branding+Planning>
>>>
>>
>
Re: [DISCUSS]+[VOTE] Trademark and Branding
Posted by Danese Cooper <da...@gmail.com>.
I must admit to wondering who "we" are in your statements, Donald.
D
On Wed, Nov 9, 2011 at 8:14 PM, Pedro Giffuni <pf...@apache.org> wrote:
> Hello;
>
> An important question. The vote is for choosing the
> product name, can the project name be different?
>
> To make this clear: I would think it practical to
> keep option (a) for the product, but option (b)
> for the project.
>
> Just wondering if there will be a second vote for
> the project name.
>
> regards,
>
> Pedro.
>
> --- On Wed, 11/9/11, Donald Harbison <dp...@gmail.com> wrote:
>
> > We've had a lengthy discussion on
> > ooo-marketing regarding trademark and
> > branding considerations and options. It's time we moved
> > forward and made a
> > decision in order to expedite the ongoing migration of the
> > web site and to
> > remove one more obstacle from the dev team.
> >
> > We want to preserve and protect the historic OpenOffice.org
> > trademark. The
> > choice of an Apache name and new trademark will not impact
> > the historic
> > mark as granted to the Apache Software Foundation for
> > stewardship.
> >
> > Since this is a major decision we felt it important to
> > bring it back to
> > ooo-dev for final discussion then vote. We have the choices
> > presented on
> > the wiki[1] for your reference.
> >
> > [1]https://cwiki.apache.org/**confluence/display/OOOUSERS/**
> > Branding+Planning<
> https://cwiki.apache.org/confluence/display/OOOUSERS/Branding+Planning>
> >
>
Re: [DISCUSS]+[VOTE] Trademark and Branding
Posted by Pedro Giffuni <pf...@apache.org>.
--- On Thu, 11/10/11, Shane Curcuru <as...@shanecurcuru.org> wrote:
> From: Shane Curcuru <as...@shanecurcuru.org>
> Subject: Re: [DISCUSS]+[VOTE] Trademark and Branding
> To: ooo-dev@incubator.apache.org
> Date: Thursday, November 10, 2011, 1:26 AM
> On 2011-11-09 10:11 PM, Pedro Giffuni
> wrote:
> > Hi Shane;
> >
> > OpenOffice.org is a brand the ASF owns now and I
> > don't want it diluted. I have also heard the name
> > is in some countries' legislation.
>
> I'm not following your point here. The project
> branding requirements
> mean that both the product and project names must start
> with "Apache
> ...", so just "OpenOffice.org" is not an option as either
> name.
>
Again I meant "Apache OpenOffice.org" for the product,
which preserves the OpenOffice.org.
> The existing trademark registration is not an issue (or,
> should not be,
> in my opinion) in terms of choosing a name for the project
> going
> forward. I suggest that the PPMC needs to primarily
> think of what the future branding will be.
>
And I don't object option (b) either way.
> In terms of "keeping" the existing registration, I would
> not worry about
> that now. My current thinking is that our keeping the
> domain name as a
> site that still distributes the past OpenOffice.org builds
> will be more
> than sufficient to defend that brand as long as will be
> pertinent for
> this project.
>
That's OK then, let's see how the vote evolves. :)
Pedro.
Re: [DISCUSS]+[VOTE] Trademark and Branding
Posted by Shane Curcuru <as...@shanecurcuru.org>.
On 2011-11-09 10:11 PM, Pedro Giffuni wrote:
> Hi Shane;
>
> OpenOffice.org is a brand the ASF owns now and I
> don't want it diluted. I have also heard the name
> is in some countries' legislation.
I'm not following your point here. The project branding requirements
mean that both the product and project names must start with "Apache
...", so just "OpenOffice.org" is not an option as either name.
The existing trademark registration is not an issue (or, should not be,
in my opinion) in terms of choosing a name for the project going
forward. I suggest that the PPMC needs to primarily think of what the
future branding will be.
In terms of "keeping" the existing registration, I would not worry about
that now. My current thinking is that our keeping the domain name as a
site that still distributes the past OpenOffice.org builds will be more
than sufficient to defend that brand as long as will be pertinent for
this project.
- Shane
>
> I think Apache OpenOffice is a better name for
> the project because it is shorter/simpler, and is
> more catchy. TBH I wouldn't complain if it's the
> name of the product too.
>
> I am aware of projects that have subprojects that
> later fork, maybe we will end up having, say
> Apache OO Spellchecker :-).
>
> cheers,
>
> Pedro.
>
> --- On Thu, 11/10/11, Shane Curcuru<as...@shanecurcuru.org> wrote:
>
>> From: Shane Curcuru<as...@shanecurcuru.org>
>> Subject: Re: [DISCUSS]+[VOTE] Trademark and Branding
>> To: ooo-dev@incubator.apache.org
>> Date: Thursday, November 10, 2011, 12:57 AM
>> On 2011-11-09 8:14 PM, Pedro Giffuni
>> wrote:
>>> Hello;
>>>
>>> An important question. The vote is for choosing the
>>> product name, can the project name be different?
>>>
>>> To make this clear: I would think it practical to
>>> keep option (a) for the product, but option (b)
>>> for the project.
>>
>> One question: why would that be desirable? I.e. what
>> is the benefit of
>> having a separate project name (i.e. the name of the
>> website and the PMC
>> here) versus the product name (i.e. the actual downloadable
>> releases in
>> the future)?
>>
>> By way of comparison, all (I think) other Apache projects
>> use the same
>> terminology for the project name and the product name.
>>
>> I would expect that the product and project would use the
>> same name
>> (whatever it is) unless there is a strong and clear
>> consensus among the
>> PPMC to explicitly use different names.
>>
>> - Shane
>>
>>>
>>> Just wondering if there will be a second vote for
>>> the project name.
>>>
>>> regards,
>>>
>>> Pedro.
>>>
>>> --- On Wed, 11/9/11, Donald Harbison<dp...@gmail.com>
>> wrote:
>>>
>>>> We've had a lengthy discussion on
>>>> ooo-marketing regarding trademark and
>>>> branding considerations and options. It's time we
>> moved
>>>> forward and made a
>>>> decision in order to expedite the ongoing
>> migration of the
>>>> web site and to
>>>> remove one more obstacle from the dev team.
>>>>
>>>> We want to preserve and protect the historic
>> OpenOffice.org
>>>> trademark. The
>>>> choice of an Apache name and new trademark will
>> not impact
>>>> the historic
>>>> mark as granted to the Apache Software Foundation
>> for
>>>> stewardship.
>>>>
>>>> Since this is a major decision we felt it
>> important to
>>>> bring it back to
>>>> ooo-dev for final discussion then vote. We have
>> the choices
>>>> presented on
>>>> the wiki[1] for your reference.
>>>>
>>>> [1]https://cwiki.apache.org/**confluence/display/OOOUSERS/**
>>>> Branding+Planning<https://cwiki.apache.org/confluence/display/OOOUSERS/Branding+Planning>
>>>>
>>
Re: [DISCUSS]+[VOTE] Trademark and Branding
Posted by Pedro Giffuni <pf...@apache.org>.
Hi Shane;
OpenOffice.org is a brand the ASF owns now and I
don't want it diluted. I have also heard the name
is in some countries' legislation.
I think Apache OpenOffice is a better name for
the project because it is shorter/simpler, and is
more catchy. TBH I wouldn't complain if it's the
name of the product too.
I am aware of projects that have subprojects that
later fork, maybe we will end up having, say
Apache OO Spellchecker :-).
cheers,
Pedro.
--- On Thu, 11/10/11, Shane Curcuru <as...@shanecurcuru.org> wrote:
> From: Shane Curcuru <as...@shanecurcuru.org>
> Subject: Re: [DISCUSS]+[VOTE] Trademark and Branding
> To: ooo-dev@incubator.apache.org
> Date: Thursday, November 10, 2011, 12:57 AM
> On 2011-11-09 8:14 PM, Pedro Giffuni
> wrote:
> > Hello;
> >
> > An important question. The vote is for choosing the
> > product name, can the project name be different?
> >
> > To make this clear: I would think it practical to
> > keep option (a) for the product, but option (b)
> > for the project.
>
> One question: why would that be desirable? I.e. what
> is the benefit of
> having a separate project name (i.e. the name of the
> website and the PMC
> here) versus the product name (i.e. the actual downloadable
> releases in
> the future)?
>
> By way of comparison, all (I think) other Apache projects
> use the same
> terminology for the project name and the product name.
>
> I would expect that the product and project would use the
> same name
> (whatever it is) unless there is a strong and clear
> consensus among the
> PPMC to explicitly use different names.
>
> - Shane
>
> >
> > Just wondering if there will be a second vote for
> > the project name.
> >
> > regards,
> >
> > Pedro.
> >
> > --- On Wed, 11/9/11, Donald Harbison<dp...@gmail.com>
> wrote:
> >
> >> We've had a lengthy discussion on
> >> ooo-marketing regarding trademark and
> >> branding considerations and options. It's time we
> moved
> >> forward and made a
> >> decision in order to expedite the ongoing
> migration of the
> >> web site and to
> >> remove one more obstacle from the dev team.
> >>
> >> We want to preserve and protect the historic
> OpenOffice.org
> >> trademark. The
> >> choice of an Apache name and new trademark will
> not impact
> >> the historic
> >> mark as granted to the Apache Software Foundation
> for
> >> stewardship.
> >>
> >> Since this is a major decision we felt it
> important to
> >> bring it back to
> >> ooo-dev for final discussion then vote. We have
> the choices
> >> presented on
> >> the wiki[1] for your reference.
> >>
> >> [1]https://cwiki.apache.org/**confluence/display/OOOUSERS/**
> >> Branding+Planning<https://cwiki.apache.org/confluence/display/OOOUSERS/Branding+Planning>
> >>
>
Re: [DISCUSS]+[VOTE] Trademark and Branding
Posted by Shane Curcuru <as...@shanecurcuru.org>.
On 2011-11-09 8:14 PM, Pedro Giffuni wrote:
> Hello;
>
> An important question. The vote is for choosing the
> product name, can the project name be different?
>
> To make this clear: I would think it practical to
> keep option (a) for the product, but option (b)
> for the project.
One question: why would that be desirable? I.e. what is the benefit of
having a separate project name (i.e. the name of the website and the PMC
here) versus the product name (i.e. the actual downloadable releases in
the future)?
By way of comparison, all (I think) other Apache projects use the same
terminology for the project name and the product name.
I would expect that the product and project would use the same name
(whatever it is) unless there is a strong and clear consensus among the
PPMC to explicitly use different names.
- Shane
>
> Just wondering if there will be a second vote for
> the project name.
>
> regards,
>
> Pedro.
>
> --- On Wed, 11/9/11, Donald Harbison<dp...@gmail.com> wrote:
>
>> We've had a lengthy discussion on
>> ooo-marketing regarding trademark and
>> branding considerations and options. It's time we moved
>> forward and made a
>> decision in order to expedite the ongoing migration of the
>> web site and to
>> remove one more obstacle from the dev team.
>>
>> We want to preserve and protect the historic OpenOffice.org
>> trademark. The
>> choice of an Apache name and new trademark will not impact
>> the historic
>> mark as granted to the Apache Software Foundation for
>> stewardship.
>>
>> Since this is a major decision we felt it important to
>> bring it back to
>> ooo-dev for final discussion then vote. We have the choices
>> presented on
>> the wiki[1] for your reference.
>>
>> [1]https://cwiki.apache.org/**confluence/display/OOOUSERS/**
>> Branding+Planning<https://cwiki.apache.org/confluence/display/OOOUSERS/Branding+Planning>
>>
Re: [DISCUSS]+[VOTE] Trademark and Branding
Posted by Pedro Giffuni <pf...@apache.org>.
Hello;
An important question. The vote is for choosing the
product name, can the project name be different?
To make this clear: I would think it practical to
keep option (a) for the product, but option (b)
for the project.
Just wondering if there will be a second vote for
the project name.
regards,
Pedro.
--- On Wed, 11/9/11, Donald Harbison <dp...@gmail.com> wrote:
> We've had a lengthy discussion on
> ooo-marketing regarding trademark and
> branding considerations and options. It's time we moved
> forward and made a
> decision in order to expedite the ongoing migration of the
> web site and to
> remove one more obstacle from the dev team.
>
> We want to preserve and protect the historic OpenOffice.org
> trademark. The
> choice of an Apache name and new trademark will not impact
> the historic
> mark as granted to the Apache Software Foundation for
> stewardship.
>
> Since this is a major decision we felt it important to
> bring it back to
> ooo-dev for final discussion then vote. We have the choices
> presented on
> the wiki[1] for your reference.
>
> [1]https://cwiki.apache.org/**confluence/display/OOOUSERS/**
> Branding+Planning<https://cwiki.apache.org/confluence/display/OOOUSERS/Branding+Planning>
>